Velvet Frame™ was conceived as a challenge:
Can we catalyze social change by reconnecting human aspirations with the evolution of natural systems?
We believe that natural ecosystems provide the most abundant and diverse models for how complex human systems can and should function. Collective action problems are deep-rooted environmental and social issues that require many people working together to achieve structural change. Ecological principles for collective action™ anchor our methodology that builds the capacity of individuals, organizations, and institutions to re-imagine and re-design themselves to function more like natural ecosystems.